Vidwan-ID : 104780



  • Dr Vibhuti Tripathi

  • Associate Professor
  • Motilal Nehru National Institute of Technology Allahabad
Publications 2007 - 2024

Publications

  • 34
    Journal Articles
  • 16
    Book Chapter
  • 4
    Book
  • 13
    Conference
    Proceedings
  • 3
    Aip
  • 1
  • 3

Citations / H-Index

69 Citations
3 h-index
56 Citations

Google Scholar

Co-author Network


Expertise

Biology

Marketing Management, Cognitive Consumer Behavior, Brand Management, Retail Management, Advertising and Sales Force Management ,Rural Marketing, Digital Marketing, Internal Marketing, Marketing Ethics, Social Marketing

Personal Information

Dr Vibhuti Tripathi

Female
School of management studies Motilal Nehru National Institute of Technology Allahabad, Prayagraj
Allahabad, Uttar Pradesh, India - 211004


Experience

  • Associate Professor

    School of Mangaement Studies

    Motilal Nehru National Institute of Technology Allahabad

  • Assistant Professor (Grade-II)

    School of Mangaement Studies

    Motilal Nehru National Institute of Technology Allahabad

  • Assistant Professor (Grade-I)

    School of Mangaement Studies

    Motilal Nehru National Institute of Technology Allahabad


Qualification

  • Ph.D

    Motilal Nehru National Institute of Technology Allahabad

  • Master of Business Administration

    Prestige Institute of Management & Research, Indore, M.P.

  • Bachelor of Arts

    Dr.Hari Singh Gour University, Sagar, M.P.

  • Senior School Certificate Examination

    Scindia Kanya Vidyalaya, Gwalior

  • Secondary School Examination

    Scindia Kanya Vidyalaya, Gwalior


Doctoral Theses Guided

2023

Impact of Situational Factors on Sales Performance: Exploring the Mediating Role of Internal Marketing and Ethical Selling in Indian Insurance Industry

Shobha Mishra, Motilal Nehru National Institute of Technology Allahabad

2022

Determinant of Consumers Continuance Intention to Use Mobile Banking

Ankita Khare , Motilal Nehru National Institute of Technology Allahabad

2020

Impact of Quality of Work Life (QWL) on Turnover Intention of Ground Staff of Airlines in India

Vibha Yadav, Motilal Nehru National Institute of Technology Allahabad

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2023

Impact of Situational Factors on Sales Performance: Exploring the Mediating Role of Internal Marketing and Ethical Selling in Indian Insurance Industry

Shobha Mishra, Motilal Nehru National Institute of Technology Allahabad

2022

Determinant of Consumers Continuance Intention to Use Mobile Banking

Ankita Khare , Motilal Nehru National Institute of Technology Allahabad

2020

Impact of Quality of Work Life (QWL) on Turnover Intention of Ground Staff of Airlines in India

Vibha Yadav, Motilal Nehru National Institute of Technology Allahabad

2018

Social Marketing Interventions by Government: A Study of Sanitation Behaviour amongst Rural Households.

Suresh Kumar , MNNIT Allahabad

2016

Technology Application in Effective Merchandise Management: A Study of Semi-Organized Consumer Durable Retail Stores in India

Priyanka Kochhar, MNNIT Allahabad

2015

Influence of Shopping Orientation and Mall Attractiveness Dimensions on Customer Experience: A Study of Metro and Tier I Cities in India

Anushree Tandon, MNNIT

2015

Service Quality Determinants of Public Transport System: A Study of Tier I and Tier II cities in India

Gunjan Nema , MNNIT Allahabad

2015

Determinants of Brand Extension Success and its Relation with Brand Architecture: A Study of Personal Care Brands in India

Pooja Dwivedi , MNNIT Allahabad

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Membership In Professional Bodies

2022

All India Management Association

Life Time

2022

All India Management Association

Life Time

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Membership In Committees

2021

Extra Academic Activities, National Education Policy 2020

Coordinator

2020

Faculty-in-charge counselor (Girls)

Associate Professor

2020

Convener, Departmental Under Graduate Committee (DUGC)

Associate Professor

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2021

Extra Academic Activities, National Education Policy 2020

Coordinator

2020

Faculty-in-charge counselor (Girls)

Associate Professor

2020

Convener, Departmental Under Graduate Committee (DUGC)

Associate Professor

2020

Printing and Press Publicity & Invitation Committee (Convocation 2020)

Associate Professor

2019

Convener, Departmental Masters’ Program Committee (DMPC)

Associate Professor

2017

Convener, Departmental Doctoral Program Committee (DDPC)

Assistant Professor

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